Break the clutter. If you are a business owner or an advertiser, these three words can take your sleep away!

Amidst the chatter across all platforms, it is becoming increasingly hard to establish a brand. But there is a hack! Advertising folks call it Inbound Marketing.

What is it? Connoisseurs say it is a three-step process to ensure customer satisfaction.

The first step is to attract. Not via advertising but by showcasing and placing content that a consumer can relate to. In fact, by pitching the content they are searching for. This can be done by creating videos, writing blogs, or better, creating Vlogs! As opposed to placing ads where people don’t want to see them.

These tools are effective because they all involve elements of storytelling. An art as well as a skill that makes us human, says the Time magazine. It entertains us, yet informs. But the most important thing is where and how you place your content. SEO comes to the rescue here.

As in tales, attraction alone cannot bring catharsis. The fundamentals of Inbound marketing, too, suggest brands to make use of the other two steps - Engage and Delight. We all crave for a little attention. And when brands ‘listen’ to us, we feel valued as customers. This can be as simple as placing the ‘contact us’ button on the top of your website or placing a call us icon on your Facebook page. It can also get as complicated as creating a chatbot for your website. The need? It keeps customers engaged on the websites or social media pages and nudges them to explore more. A reply, though, can spike their desire to build a relationship with the brand. Being listened to makes people feel valued.

Yes, inbound marketing is all about the emotions and experiences that come as part of being human. It is letting the customer feel in the driver’s position. That is only possible when advertisers spend time with the customers. The surest and most economical way to do that is by social media listening.

Wondering what that is? Check out the next blog!