We all agree to the fact that credibility is the core of any successful business. But, where does this credibility come from? Delivering products or services as promised and communicating effectively. 

When we started to work with Oshian Realtors, they were doing great on “delivering products or services as promised.’ and needed a strong brand communication partner (hypertext: https://nutshellideas.com/about) 

At Nutshell Ideas, we don’t just jump into a project, there’s an elaborate process put in place that helps us understand the brand’s current position, aspirations and expectations as well. We all call it the primary brand image and positioning analysis. 

During the primary analysis for Oshian Realtors, one thing that was very clear to us was that the brand was making regular efforts with context to establishing a credible brand image but wasn’t experiencing desired outcomes. With further attention, we noticed a few hurdles viz.
#Brand communication was not matching the standards of the service that the brand offered.
#The collaterals lacked consistency and thus failed to grab and maintain the target audience’s attention. 
#Communication was only aimed at putting out information about the project rather than telling a complete story which is essential for trust building.

After an intense brainstorming session with our team at Nutshell Ideas and the brand, a vision for the brand’s communication was developed. 
“We planned to present the brand as a top-of-the-line, luxurious and credible choice in its sector.”

And the plans were primarily built around two essential aspects that needed immediate attention
#Focusing on project-wise identity development
#Uplifting and maintaining the brand’s overall image and perception. 

The execution started with creating quality and approach defining project identities in form of project describing logos and developing marketing collaterals that were capable of communicating the brand’s expertise and reflecting the trust gained over the years. 

The next step was assuring a regular, consistent and quality flow of information to active customers, potential customers, stakeholders and the brand’s wellwishers. We chose a couple of popular social networking platforms considering the profile of the desired target audience. We planned an active social media presence that kept the brand fresh in the minds without letting the feeling of averseness develop.

Today, after actively working with Oshian for XX years, the brand’s presence aptly supports the reputation it has built over the years. Also, The project-specific approach successfully took the founder's vision to the audience and acted as an additional trust building factor for the potential clients.

In the end, consistency along with the tone of communication that reflected the quality of the services provided brought Oshian Realtors from being a reputed brand with fluctuating presence and a lack of consistency and uniformity, to an industry leader with a rock-solid reputation and even stronger communication. 

The moral of the story is a solid representation of a brand is as important to business as providing quality service. And if you are looking for one of the best branding consultancies, Nutshell Ideas is always ready to help. 

Signing off,
Nutshell Ideas